Rrahul, founder of Farmous Foods Pvt. Ltd. says "I began thinking of Bhuna Pisa when I was studying in the US, I noticed that grocery stores were lacking easy-to-use Indian products. Italian and Chinese food had their sauces that anyone could add to their homemade meals, but Indian food by contrast had nothing of the sort. This led to various negative stereotypes about Indian food as time-consuming and inaccessible. Not only that, but Indian food had been pigeonholed by the rest of the world into a narrow subset of North Indian dishes: Tikka Masala, Korma, Butter masala etc. This was true in India too, everyone eats Butter Chicken, but only Bengalis eat Maccher Jhol.
I decided to change this with Bhuna Pisa, which would showcase flavors from all over India in multiple easy-to-use products. Now, making Maccher Jhol would be just as quick as ordering Biryani. Kashmiri-style pasta would be a cool new invention rather than an oddity. Indian equivalents of Sriracha and Pesto would adorn grocery store shelves all over the world. People would see our food for the diverse and delicious buffet that it truly is."
Our vast country offers an equally wide range of foods and flavours which do not feature prominently in the national or global palate. Most of us foodaholics have been deprived of the treasure trove of diverse culinary experiences that our regions offer, unless we go venturing into the unexplored zones.
Bhuna Pisa decided to address this very basic issue in a very obvious way, by exploring. Our food expeditions to the different regions of the country gave us access to various friendly kitchens and pantries. This led to some enchanting discoveries and has helped us compile a compelling list of flavours. Their sheer variety and richness inspired us to think about the potential possibilities and the Bhuna Pisa research machine started working with a focus on bigger ambitions.
As we continued innovating, we thought, what if these flavours were used, not to make the traditional dishes, but to develop some really distinctive cuisines. For e.g., what if the famous Bengali mustard flavour was used to make a pasta or the delicious spices of Kashmir to make a burger. We tried a few offbeat things, and the results were limitless and delightful. And when we put in a little more effort, we found that we could make your life even simpler. We realised that the final products could be used with extraordinary convenience to create a range of unique, mouthwatering dishes.
This friends, is the soul of Bhuna Pisa. A simple innovation that allows you unlimited food options with the help of the quickest processes. This ensures that diverse regional Indian flavours are accessible to every foodaholic across the globe. It introduces every true-blue foodie to the cuisines that one has been missing out on.
The purpose of Bhuna Pisa is to break away from the tried & tested and stereotypical by helping you deep dive into the culinary depths and embrace its unlimited possibilities. It gives you the power to express your passion for food. Enjoy your meals in several different ways by wandering into this zesty world of Indian spices and masalas to innovate sumptuous wonders. We promise to take all to the doorstep of a brave new disruptive universe of diverse food experiences which are not only simple to prepare, but also inspire you to create something original. Take the plunge to find complete fulfillment as you add oodles of global flavors to your daily creations.